Open Houses 101: How to Market

Open Houses are a great marketing tool for real estate agents to get exposure on their listings, and ultimately for home sellers to get their listed homes sold! For agents, it’s the perfect time for neighbors to help you sell your listing by word of mouth because neighbors love living near their best friends, and not to mention, it really shows your clients you mean business!  Impress everyone with your successful open house, using the opportunity to showcase your business and your brand to current clients and potential clients who might stop in. It’s all about setting yourself apart from the others.

You know it’s true, this shouldn’t be new news! So why are your open houses tanking it? Great question!

Jason Jakus shows us how to successfully move from a handful of people attending your open houses to pulling in 15-40 people to your one open house! He emphasizes the importance of having a system, which initially may seem time consuming, but proves worth it with proper set-up and implementation.

 

 

P.S. If you are looking for a brokerage that can help you with technology and techniques to help build exposure for your business, we’d love to chat! Visit us at www.ThisIsMyNextHome.com or send us an email at connect@DiscoverYourPlace.com to learn more!

Buyer Beware

Tampa Buyers Beware! Wire Fraud Cases on the Rise [VIDEO]

If you are buying a home in Tampa Bay, please watch the video below ( put together by Florida Realtors® general counsel, Margy Grant) as wire fraud is on the rise. These sophisticated hackers watch your emails over time and strike right before you close on your new home. They also, in some instances, hack into the account of  your Realtor®, lender, attorney or closing agent and email you false wiring instructions. The whole time, you are under the impression it is a legitimate email. We must all be vigilant.

Please ALWAYS confirm wire instructions by a phone call to the title company or attorney handling the closing.

Our trade association has also created a Wire Fraud Prevention Notice that your NextHome Discovery sales associate will provide to  you early on in the home buying process to ensure you keep your sensitive data secure and are aware of this increasing problem when it comes time to wire funds at your closing. We want the purchase of your new home to be a pleasant, safe and happy experience – this is just one precaution we are taking to ensure all is secure as you purchase your #NextHome!

Below is an excerpt from the Wire Fraud Prevention Notice and a copy of the form can be found by clicking here: Wire Fraud Prevention Notice.

Never trust wiring instructions via email
Criminals/hackers are targeting email accounts of various parties involved in real estate transactions (e.g., lawyers, title
agents, mortgage brokers, real estate agents). These emails are convincing and sophisticated. Among other concerns,
this has led to fraudulent wiring instructions being used to divert funds to the criminal’s bank account. These emails may
look like legitimate emails from the proper party. If you receive an email regarding instructions that contains any
suspicious information, do not click on any links that may be in the email and do not reply.
Broker strongly recommends that Buyer, Seller, and their respective attorneys and others working on a transaction, refrain
from placing any sensitive personal and financial information in an email, directly or through an email attachment. When
there is a need to share Social Security numbers, bank accounts, credit card numbers, wiring instructions or similar
sensitive information, Broker strongly recommends using more secure means, such as providing the information in
person, over the phone, or through secure mail or package services, whenever possible. In addition, before Buyer or
Seller wires any funds to any party (including Buyer or Seller’s attorney, title agent, mortgage broker, or real
estate broker) personally call them to confirm the information is legitimate (i.e., confirm the ABA routing number
or SWIFT code and credit account number). Buyer and Seller should call them at a number that is independently
obtained (e.g., from this Contract, the recipient’s website, etc.) and not use the number in the email in order to be sure
that the contact is a legitimate party.

 

Below is the video featuring Florida Realtors® general counsel, Margy Grant:

 

Check out Tampa in 60 Seconds!

What’s Tampa, Florida all about? Check out this quick 60 second video put together by the City of Tampa!

 

Empowered in Tampa Bay

Why Tampa Bay is Great for Entrepreneurs

We are BIG fans of creating and retaining great talent right here in Tampa Bay. Our city has become a great hub with a strong support group for those looking to launch and grow their start-ups. We find many people who visit Tampa and end up falling in love with the weather, the people, the cost of living, abundance of activities and our wonderful schools and universities. This video demonstrates another great reason to live in our great city – a climate that nurtures and fosters the entrepreneurial spirit!

 

Tampa #1 Moving Destination and #3 for Millennials this Summer

Tampa, Fla tops the list for where people are migrating this summer.

Migration patterns for those moving this year.


We aren’t surprised but love seeing the data proving why Tampa, Florida is the place to be! A strong job market and affordable housing are key factors in Tampa topping the list.

Tampa, FL tops the list as the #1 destination for those on the move.
Tampa, FL tops the list as the #1 destination for those on the move.

 

With great neighborhoods like Seminole Heights, Tampa Heights, Hyde Park, NoHo district, Channel District and a revitalized downtown Tampa, it’s no wonder Tampa, Fla has worked its way up to #3 as a destination for millennials. That coupled with strong job growth and affordable housing, what’s not to love about moving to Tampa Bay! Oh, and let’s not forget about our top rated beaches and our great sports teams (Go Lightning!).

With strong job growth and affordable housing, millennials are flocking to Tampa Bay.
With strong job growth and affordable housing, millennials are flocking to Tampa Bay.

 

If you are looking to relocate to Tampa Bay, NextHome Discovery neighborhood experts are here to help! Feel free to reach out to us today to begin your home search. We’d love to help you #DiscoverYourPlace in Tampa Bay!

 

Source: “The New Hot Spots Where Americans Are Moving Right Now,” realtor.com® (May 23, 2016)